Using famous personalities as the "voice" of your mobile service

8/26/2009 at 8:37 PM by Tracy

Bob Dylan reported yesterday that he's been approached by a couple of satellite navigation companies to be "the voice" of their system.  Seems like someone that sings a lot about traveling would know his way around!  

Using personality voices in sat-nav systems is part of a growing trend.  According to an article in the British Telegraph the most popular voices by vendor are: 

  • Navtones.com, which offers a range of voices, lists its top five downloads in Britain as Mr T, Miss Cattrall, and the American actors Dennis Hopper, Gary Busey and Burt Reynolds.
  • TomTom, the leading satnav manufacturer, said its most popular voices were John Cleese, Mr T, Dennis Hopper, Burt Reynolds and a Victor Meldrew impersonation.
  • Halfords' most popular downloaded voices – which are all done by impersonators – are Matt Lucas, Victor Meldrew, Julian Clary, Ozzy Osbourne and Sean Connery. Impersonations of the Queen, the comedian Peter Kay and the American actor David Hasselhoff are all to be made available soon.

"Catchphrases and distinctive mannerisms of the personality voice pepper their instructions to drivers. Kim Cattrall deploys the sexual innuendos of her screen character Samantha; while John Cleese speaks in the same fussy style as his character Basil Fawlty, in the television series Fawlty Towers. "